The focus of the first step is to gather all the necessary information for the project. The most important task at this point is to get a clear understanding of your future website purposes.
This processes is also often called discovery. Our goal in this stage is to determine the specific ways your business can benefit from a new website.
Purpose of developing the website should be very clear. Whether you want to promote your service, sell products online or just provide information of your online business is of crucial knowledge to us.
End goals are a must. What is the vision behind the website and what goals the client thinks it will achieve is important.
Next, research the target audience. What is the group of people that you would like to reach first? What is their age, interests, and habits? Target audience helps in understanding the user flow. Different age cohorts will respond to different UI/UX. So, it’s important to know what group of the audience we are targeting before a product is developed.
Designers need to get acquainted with the website content. The content and design are directly interconnected with each other.
Because our goal is to create a website that helps your business, we need to determine what we wish to accomplish with the website. Answering this general question will allow us to formulate specific objectives and goals.
If you want to rebrand your design, we analyze your existing website in Attention Insight.
Instantly create AI heatmaps with the most eye-catching parts of your design. AI heatmaps are a visual representation of data that helps you determine whether users view and observe certain elements.
We can improve design performance with pre-launch analytics. Compare multiple designs, see which object attracts the most attention, and together with your design team improve marketing KPI’s.
Using the information gathered from phase one, it is time to put it together and make a detailed website plan.
At this point, a site map is developed. Site map is the list of all main topic areas of the website, including sub-topics, if applicable. This map will clarify what content will be on the website and will help to understand the navigational structure.
The sitemap allows us to understand how the inner structure of a website looks like but doesn’t describe the user interface. Sometimes, before you start to code or even work on a design, there’s a necessity to get approval from a customer that everything looks fine so you can begin the next phase of developing.
A wireframe is a way to visualize website design at the structural level and is super important to identify usability issues early on. It also helps in visualizing the complete user journey and choose appropriate UI components.
But it doesn’t contain any design elements such as colors, logos, etc. It only describes the elements that will be added to the page and their location. It’s artless and cheap in production sketch.
This is the foundation of your website and if you don’t have a strong foundation, everything that you do on top of it will crumble.
The other important thing is select technology stack – programming language, frameworks, CMS that you’re going to use.
Proper integrated planning focuses on everything required for successful completion of the project. Project planning helps in better utilization of the company’s resources and makes sure that the time allotted for each phase is used optimally.
A good design is not only about aesthetics, but it’s also about user interaction. The design of your website is more critical for conversions than you think.
Once the wireframing and site architecture is in place, the designers start working towards visual elements.
During the design phase, the team usually creates one or more prototypes for the website. A prototype is typically a static image, which represents the final look of the website. A good idea is to create clickable prototypes to help the client feel the website before development begins.
This step usually requires a lot of communication with your clients — e.g., email exchange, collaboration via content sharing services (Dropbox, Zeplin).
the client can review the layout and send us his/her feedback. If the client is not sure about some aspects of our design, we should change the layout and send it back to him/her. This cycle should be repeated until the client is completely satisfied.
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